I’ve just returned from a week long vacation visiting pals in Madison, Wisconsin. (Mostly the same cast of characters from my trip to GABF in September.) Madison is like a lovely beer wonderland. It was a great trip. Wisconsin is known as a great craft beer state, but no matter where you’re going, you can have a beery good time. Here’s some general advice on beercations.
Find the local craft breweries: This should seem like a no-brainer, but it bears emphasis. Look up which craft breweries are based in your destination state. Beer Advocate’s Beerfly is a great tool for this, since you can easily search by state. Most states (those worth visiting at least) have a few craft breweries whose wares you can’t get elsewhere. Wisconsin alone has New Glarus, Central Waters, Ale Asylum, Capital Brewery, O’so, Furthermore and Lake Louie — and those are just the ones that are extremely common on tap in Madison. If there’s a brewery close by, make sure to visit it. Brewery tours are generally a dime a dozen — it’s not that exciting to look at fermenting tanks and inactive bottling lines. There are exceptions, though. New Glarus was gorgeous, both inside (huge space, cool lab where you can peek in on dudes in lab coats) and out (parked on a scenic hillside in a faux Swiss hamlet.) More importantly, most breweries have a tasting room, and many have “research and development” beers on tap. These are beers brewed in tiny batches to test on beer geeks that will likely never leave brewery grounds. New Glarus only had one, but when I visited Oskar Blues outside Boulder in September they had a dozen, and Cigar City in Tampa is famous for having tons.
Find the local watering holes: Most major cities have at least one brewpub, where a few varieties of beer are made on site. (New York City, for what it’s worth, only has the very underwhelming Heartland Brewery locations.) To be honest, a lot of brewpubs are kind of mediocre. You’re happy to support the local guys and drink their beer, but it’s nothing you’d go out of your way to procure. There are exceptions, of course. In fact, some brewpubs have the accolades to go toe-to-toe with the best regional craft brewers. Minneapolis’ Town Hall Brewpub’s IPA, Masala Mama, is consistently rated among the best in the world. Watch City Brewing in Waltham, Mass. impressed me greatly when they brought their wares to a beer festival in Boston. Madison’s own Great Dane Brewpub had some terrific seasonal beers.
You should also find out where the city’s best non-brewpub beer bars are. This leads us to the next tip…
Find regional craft breweries unavailable at home: This might take a little bit of research, but it will pay off big time. By now you know that some of the best mid-sized craft brewers don’t distribute in New York, just like many of those available in NYC don’t distribute in, say, California. You should find out which highly-regarded breweries you should expect to see that aren’t local to your destination. There are many ways to do this research. I might try looking at the Beer Advocate top 100 list (my guide to this list notes beers that aren’t available in New York), or finding some other “top breweries” list. Here’s a non-exhaustive list of some acclaimed regional breweries you can’t find in New York: Bells, Three Floyds, Great Lakes, Boulevard, Russian River, Pizza Port/Lost Abbey, Alaskan Brewing, Deschutes, Odell, and Terrapin. All of these are available in fair portions of the country, so asking around for them is a good starting point.
Employ your drinking survival skills: This too should be a no-brainer, but you’d be surprised. I posted a survival guide to beer festivals a while back, and those tips are critical for any period of heavy beer drinking. In short: carb load (don’t worry, you’re on vacation), get plenty of sleep, and drink water like it’s going out of style. All this will help your beer-cation be enjoyable instead of look like a series of outtakes from Midnight Express.